Originally from the San Francisco Bay Area and now based in Belgium, I’m a passionate foodie who loves to travel and discover hidden gems wherever I go.

My professional career is built on a strong foundation in creative management, where I thrive at the intersection of strategy x creative and leading with empathy. I earned my bachelor’s degree in Graphic Communications from California Polytechnic State University, San Luis Obispo, where I developed expertise in print and digital media, focusing on areas such as UX/UI design, printing, packaging, content production, and management. Across all these disciplines, one theme stands out: workflows matter as much as ideas. Great results start with understanding the right processes, then applying creativity to deliver impact.

This process-driven yet creative mindset has shaped my professional journey across roles in consulting, project management, brand strategy, campaign execution, and partnership management. No matter the role, my approach remains the same: define clear goals, develop a well-structured workback plan, and adapt creatively to achieve the best results.

What drives me?
I truly believe a business cannot be successful if they are not creative. Not only in terms of the content they release and how they do it, but also creative in staying adaptable, relevant, and innovative. The combination of understanding the consumer and thinking of creative ways to drive solutions is what I find to be the most thrilling aspect of any job. Combining consumer insight with creative problem-solving is where I find the most energy and inspiration.

Outside of work, you will find me geeking out on smart design, nature, clouds, food, cooking, photography, soft lighting, live music shows, discovering new music, art, architecture, new places, puzzles, Belgian beer, football (soccer), and curating the best lists of saved places on Google Maps.